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New Visual Merchandising : Collaboration with Anime IP
addtimes：2025-11-07 click：206 author：Gimsun
In the highly competitive retail market, an increasing number of brands are beginning to collaborate with anime ips to produce co-branded products. What is the business logic behind this trend? Essentially, this is a two-way authorization between the brand and the ip - the brand uses the ip to overcome challenges in "user coverage" and "emotional connection", while the ip achieves "commercial profits and broader exposure" through brand cooperation, forming a synergistic marketing effect where 1+1 is greater than 2.
Why does the collaboration of anime ips become a powerful tool for brand visual display and marketing? The key lies in six values:
1.rapidly increase brand awareness
Popular anime ips have a huge fan base and strong influence. Through cooperation, brands can quickly reach a large number of potential audiences behind the IP and effectively enhance market recognition. For instance, the collaboration between Louis Vuitton and League of Legends sold out quickly, attracting great attention from young consumers.
️ 2.build deep emotional connections
Anime ips often carry users' youthful memories and emotional resonances. By collaborating with other brands, brands can evoke consumers' emotions, transform their love for IP into brand affinity, and achieve a leap from "transaction" to "connection".
3.achieve visual differentiation of the product
The unique aesthetics and image of ip infuse freshness into product design and brand visuals. For instance, Morning Light Stationery has collaborated with Chinese anime ips such as "Sword Comes" and "God of War" to launch creative products like cute pens and lens correction bands, effectively attracting young consumers with its forward-looking designs.
4.drive direct sales growth
The IP products of joint brands naturally have the appeal of themes and limited editions. They stimulate the desire to purchase and increase the conversion rate because consumers are willing to pay a premium for emotional and cultural values - thereby promoting the growth of sales and profits.
5.accelerate brand rejuvenation transformation
Anime culture is an important social currency among young audiences. By integrating with anime ips, the brand conveys a youthful, fashionable and dynamic image, breaking consumers' stereotypes and reshaping brand perception.
6.activate social media engagement
IP collaboration will naturally create a sensational effect, encouraging users to voluntarily share and re-spread it on social platforms. For instance, Heytea has repeatedly created viral moments through collaborations with anime ips (such as bear-shaped keychains), forming a marketing cycle of "online hot chat - offline purchase - online re-sharing".
Enhance the brand's visual effect and turn IP marketing from a concept into reality
Participated in multiple well-known brand animation IP cooperation projects, responsible for creative design and promotional material production. From visual concept planning to in-store execution, we help brands transform IP value into tangible, interactive and shareable consumer experiences.
● Lukfook Jewellery has collaborated with Nezha to launch an officially authorized gold collection.We created exquisite display props for them.
● The Mirabell brand under Belle Fashion Group has created a fresh and youthful image with its co-branded Winnie the Pooh series.
● The American denim brand Lee has collaborated with Disney to launch the "Kung Fu Mickey" clothing collection, combining Chinese martial arts elements with traditional denim craftsmanship.We created this window display for the collaboration.
